Many friends who frequently entering star-rated hotels have a feeling that if the brand logo of the hotel is removed, it is not easy to distinguish the differences between those luxury hotels. The trend of brand obscurity has appeared in between star-rated luxury hotels, and how individuation and differentiation are in luxury hotels is commendable. As the market demand is not considered, the star-rated luxury hotels are simply making a fuss. Many star-rated hotels mechanically apply the star-rated standard or imitate the corresponding hotels. The products and services provided by the hotels are very similar, making the star-rated hotels too homogeneous. In the end, it became a victim of the price war, then direct the hotel¡¯s income to be unprofitable. Hotels without their distinctive products and services will not have differentiated competitive advantages and brand awareness; they will not be able to break through the OTA traffic war. And they will not be able to attract high-end consumers with extremely high individual needs.
Among China's domestic tourism in 2019, parent-child family group trips accounted for 58.5% of the total trips. Therefore, whether it is outbound travel or domestic travel, parent-child family traveling has become the main consumers group in the current tourism market. Even in many first-tier cities Five-star luxury hotels, the ratio of parent-child family group customers to business group customers is close to 1:1. In addition, the parent-child family customer group has a spending power far exceeding other customer types of groups. Parent-child group consumption promoted by parents born in the 1990s and has become the new phenomenon of hotel consumption. Survey data result shows that parents are most willing to spend money on hotels for consumption during parent-child travel; 63.9 % of the family, parent-child customers are most willing to stay in star-rated hotels and are willing to spend more money on high-experience hotel room products. However, in the face of changes in consumer demand and customer group structure, can hotels keep pace with the times? Product upgrade and reengineering, to create exclusive high-experience guest room products for subdivided customer groups?
IYEE
Dream-Cloud Castle Theme-IP Immersive Family Suites in Four Seasons Hotel Guangzhou
IYEE is a hotel Design & Investment company that focusing on design family rooms/suites for luxury hotels all over the world. The central idea of IYEE Design & Investment is that we focus on the topic of family reunion, we are dedicated to building comfortable and all-in-one entertainment hotel living space for families. We are dedicated to helping hotels create unique recognition and reach a more competitive level.