Do you work in the hotel industry? The hotel industry has been hit hard ever since the beginning of COVID-19. What should you do to save your hotel or even your hotel chain in the middle of the pandemic? We then need to talk about the most important part of human needs- which emotional needs come first.
We as a human would always be focusing on ourselves at first before looking into any other things. We would always be questioning ourselves at the end of busying working days-What do we want and need? For me gender identified as a woman, I always consider my emotional needs as the priority when I was single. And undoubtedly, my family and my kids come first after getting married. That¡¯s the main reason that I am always looking for something new or unique during my family trips.
People¡¯s living standards have been improving a lot along with the rapid economic development. Among the high-income returnees in the hotel industry, which type of customer group deserves the most attention and value? According to data analysis from the "2019 China Cross-border Travel Consumption Report", cross-border parent-child travel shows a double-digit growth trend and is the main consumer group of cross-border travel. The per capita single product consumption of outbound parent-child travel is 18% higher than the non-parent-child group, reaching 6,190 yuan; and it accounts for 32% of the total number of people going abroad; 38% of the total outbound consumption. Therefore, the return consumption of high-end parent-child customers will bring a consumption level of nearly RMB 400 billion to the domestic tourism industry. This is already a sunrise parent-child travel market. Is your hotel ready when facing the wave of high-end parent-child customers?
IYEE believes in the power of traveling and is dedicated to creating a special journey for every single family member. Within 13 years of children¡¯s high-end furniture design and production experience, IYEE is focusing on improving the quality of living while traveling for kids.