The hospitality industry has been hit so hard ever since the beginning of the pandemic. People are afraid of the Virus and would never want to go anywhere besides home. How could hotels struggle to survive and even become the winner in this invisible war? Do the traditional hotel marketing strategies still work efficiently after the pandemic? Believe it or not? It¡¯s time to make some changes to the turbulent hospitality industry.
Among the high-income returnees in the hotel industry, which type of customer group deserves the most attention and value? According to data analysis from the "2019 China Cross-border Travel Consumption Report", cross-border parent-child travel shows a double-digit growth trend and is the main consumer group of cross-border travel. The per capita single product consumption of outbound parent-child travel is 18% higher than the non-parent-child group, reaching 6,190 yuan; and it accounts for 32% of the total number of people going abroad; 38% of the total outbound consumption. Therefore, the return consumption of high-end parent-child customers will bring a consumption level of nearly RMB 400 billion to the domestic tourism industry. This is already a sunrise parent-child travel market. Is your hotel ready when facing the wave of high-end parent-child customers?
IYEE Dream-Cloud Castle Theme-IP Immersive Family Suites in Four Seasons Hotel Guangzhou
Make yourself different from others is not simply go with the flow, but with knowing how to become different and outstanding. IYEE is a hotel design & investment company that can fulfill all your business needs. IYEE founded its high-end customized baby and children's home brand-SLGKids Ai Yier in 2007. Within nearly 13 years of design experience for children, IYEE has developed its in-depth understanding of family/parent-children groups. As the family group has become the most profitable group in comparison to other traveling groups, IYEE is here to provide you the most efficient customized hotel design plans to help your hotel make the change and become profitable ever than before.
